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persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others.

In business and in life, your ability to persuade others can mean the
difference between success and failure, or between mere success and spectacular success.…

Persuade With Power
Kurt Mortensen
Latest Podcasts
Episode 256 - - The World’s Biggest Subconscious Trigger Zone – Las Vegas Casinos
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Why is it so easy to lose at a casino? Why do they know about human nature that you don’t? It is all about the subconscious triggers.
 
In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's behavior is associated with a subconscious feeling. In other words, most behavior is done for reasons a person hasn't even fully formulated.

Whether we realize it or not, we love shortcuts to thinking. When we buy an item, we don't always take the time to research the product or read the latest consumer guide's ratings on the product. Instead, we could rely on the salesperson's advice. We might just buy the most popular brand, the cheapest, or rely on a friend’s opinion.

Although we would never admit it, we sometimes even buy an item just because of its color, smell or packaging. Certainly, we know this is not the best way to make decisions, but we all do it anyway, even when we know we might make a mistake or feel regretful afterward. If we considered every single decision, we would constantly be overwhelmed our brain would be shut down and we'd never get anything done.

This tendency means that inclinations like "It just feels right," "I like this product," or "I don't trust this person" are all based on subconscious triggers. This thought and emotional reaction occur in the unconscious mind, without our awareness.  
 
The reason this happens is the Amygdala. Joseph Ledoux of New York University says the amygdala allows emotions to dominate and control our thinking. The amygdala has control over the cortex in the brain. What does that mean? The cortex is responsible for memory, perceptual awareness, thought, and consciousness. The amygdala stores our memories that we associate with emotional events. This means subconscious triggers are always occurring and triggering feelings and emotions usually without our awareness.

How-To Questions Each State Googles More Frequently Than Any Other State

What triggers are getting you?  How do Las Vegas casinos utilize these against you?

Listen and find out.

Episode 252 - NLP: Fact or Fiction
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Want to negotiation tips from a FBI hostage negotiator?  What negotiation tools are working?  Which tools lost the value? Listen to this interview with Chris Voss.

Meet Chris:

Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. During his government career, he also represented the U.S. Government at two (2) international conferences sponsored by the G-8 as an expert in kidnapping. Prior to becoming the FBI lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City Division of the FBI. Christopher was a member of the New York City Joint Terrorist Task Force for 14 years.   

During Chris’s 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service.

 For more info about Chris and his work visit: https://blackswanltd.com/

Chris has taught business negotiation in the MBA program as an adjunct professor at University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business.  He has taught business negotiation at Harvard University, guest lectured at The Kellogg School of Management at Northwestern University, The IMD Business School in Lausanne, Switzerland and The Goethe School of Business in Frankfurt, Germany.  

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