Persuade Anyone at Anytime

Thanks for visiting Maximize Your Influence…your source for the top
persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others.

In business and in life, your ability to persuade others can mean the
difference between success and failure, or between mere success and spectacular success.…

Persuade With Power
Kurt Mortensen
Latest Podcasts
Episode 262 - The Allure and Appeal of Power – Keys to Presence #3
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Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When we have legitimate forms of power, people will be more willing and want to take action. Nearly every organization has some type of authority structure. There are rules (written and unwritten) that dictate how people react to power and authority. 

 There are many forms of power and when used in the wrong way that power will back fire on you in the long term. Managers always think they have great power, but it is much less than they usually realize. The ability to reward and punish is not the power that will help in your ability to radiate charisma. Your internal power will always outlast external power.

 Charismatics instinctively know and understand how to use different forms of positive power. Power builds when you can help them get something they need or want. Power is different from force. It comes back to your intent. Power creates trust, it strengthens, and it empowers. Force must always be maintained, enforced, and warranted. Force sucks the energy and life out of people. True power encourages, revitalizes, and creates unity and synergy. Power causes us to listen and obey. Force causes us to be skeptical and run.


 Charismatics don’t have power trips or feel the need force themselves on others or make other do things just for fun. They understand how to use the proper forms of power and its ethical use. Positive power opens up their audience and enhances their charisma. Knowledge, expertise and authority are all forms of positive power. Can you get the POWER?

Episode 261 - The Charm Factor in Charisma – Keys to Presence #2
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One element that increases your presence, charm and likability…..Is humor. Great persuaders naturally develop rapport while using humor. It is very unlikely that your audience will feel angry, depressed, anxious, guilty, or resentful while enjoying your humor.

Your humor can have a domino effect of goodwill and of instilling positive emotions in your audience. If you can help your audience members to feel happier, you will in turn open the locked doors of persuasion and influence. Humor also increases energy and productivity, which will feed your audience’s positive emotions even more.


Humor for persuaders not only connects you to your audience but also increases people’s attention to you and your message. Humor also puts your audience in a good frame of mind. When your audience is in a good disposition, they are less likely to disagree with you. When you develop rapport with your audience, they will like you more. Humor also increases trust.  

 How do you use this tool of charisma?

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