You are being persuaded all around you – And you don’t even know it. Your environment (colors, smells, music, symbols, etc.) all have an impact on persuasion and influence. That impact can help or hurt persuasion.
In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's purchase is associated with a subconscious decision. In other words, most buying is done for reasons a person hasn't even put into logic.
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